Description
Jolt Cola was a carbonated soft drink originally made by The Jolt Company of Rochester, New York. From the outset, Joltâs marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness, including a slogan of âAll the sugar and twice the caffeine.â The highly caffeinated beverage was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Jolt Cola is featured in the 1995 movie âHackersâ as the hosts of a pirate television broadcast claim to be sponsored by the beverage and advertise Jolt Cola as âthe soft drink of the elite hacker.â
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