Description

Jolt Cola was a carbonated soft drink originally made by The Jolt Company of Rochester, New York. From the outset, Jolt’s marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness, including a slogan of “All the sugar and twice the caffeine.” The highly caffeinated beverage was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Jolt Cola is featured in the 1995 movie ‘Hackers’ as the hosts of a pirate television broadcast claim to be sponsored by the beverage and advertise Jolt Cola as “the soft drink of the elite hacker.”